Altec Lansing's inMotion Audio Systems for Apple iPod Players to Feature the Audible.com Internet Audio Service
MILFORD, Pa. and WAYNE, N.J.--(BUSINESS WIRE)--July 13, 2004--Audible, Inc. (NASDAQ: ADBL), the leading provider of digitally delivered spoken word audio, and Altec Lansing(R) Technologies, Inc., the leader in the design and manufacture of Powered Audio(TM) products, today announced the launch of a new marketing program. All inMotion Portable iPod(R) Speakers will ship with in-box promotional material for the AudibleListener(R) membership service.
The inMotion is a tiny, ultra-portable, battery-operated stereo system that is the first powered audio system designed exclusively for the iPod. The combination of Audible's audio and inMotion speakers allows iPod owners to transform any home, office, or hotel room into a state-of-the-art audiobook listening environment--perfect for busy professionals, students, and all those who desire to read when their eyes are busy but their minds are free.
iPod users can store and listen to hundreds of hours of audiobooks and other valuable spoken word audio programs from audible.com(R) on their devices. Audio editions of newspapers, magazines, public radio shows, language learning, business analysis, personal development, stand-up comedy, historic speeches and readings are all part of Audible's content mix.
The marketing program rewards Altec Lansing for every new AudibleListener membership acquired by Audible through Altec Lansing's promotional efforts tied to the inMotion product. The in-box promotional material will communicate the benefits of listening to Audible audio through an iPod docked in an inMotion audio system and offer a call to action to join an AudibleListener membership plan. Never before has there been as elegant a way to listen to Audible's 50,000 hours of downloadable audiobooks and other premium spoken audio titles in a shared listening environment.
"This announcement represents a new and exciting step in building Audible's co-marketing programs with the leading makers of iPod accessories," said Matthew Fine, senior vice president, Enterprise Development, Audible, Inc. "We have an already large and growing number of Audible customers using iPods to hear their Audible content; we expect this program to broaden Audible's awareness among iPod owners."
"The inMotion product is a great success and Altec Lansing is a top tier brand in the personal audio category. We are confident that Audible's brand awareness will grow among inMotion speaker owners through this partnership" added Bob Garthwaite, senior vice president, Sales and Marketing, Altec Lansing Technologies.
About Altec Lansing:
Altec Lansing Technologies, Inc., has a rich legacy of blending art and science to stir the soul with high quality consumer and professional speaker systems. The market leader in Powered Audio(TM) Systems, Altec Lansing designs, manufactures and markets a wide range of computer and home entertainment sound systems and a line of headsets and headphones. The company's Professional division, re-launched in 2002, builds on the storied Altec Lansing name among sound system specifiers, contractors and installers in the fixed installation market. Headquartered in Milford, PA USA and privately held, Altec Lansing has offices in Austin TX, Oklahoma City OK, Luxembourg, and Hong Kong. In addition, Altec Lansing has an ISO 9002 and SA8000 certified manufacturing facility in The People's Republic of China. The company employs about 1,500 people worldwide.
About Audible, Inc.:
Audible(R) (www.audible.com(R)) is the Internet's leading premium spoken audio source. Content from Audible is downloaded and played back on personal computers, CDs, or AudibleReady(R) computer-based mobile devices. Audible has 50,000 hours of audio programs from more than 165 content partners that include leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible.com is Amazon.com's and the Apple(R) iTunes Music Store's pre-eminent provider of spoken word products for downloading or streaming via the Web. Additionally, the Company is strategically aligned with Random House, Inc. in the first-ever imprint to produce spoken word content specifically suited for digital distribution, Random House Audible. Among the Company's key business relationships are Apple Corp., Gateway, Inc., Hewlett-Packard Company, Microsoft Corporation, palmOne, Inc., PhatNoise Inc., RealNetworks, Inc., Roxio, Inc., Samsung Electronics Co. Ltd., Sony Electronics, Texas Instruments Inc., and VoiceAge Corporation.
Audible, www.audible.com, AudibleListener, and AudibleReady are registered trademarks of Audible, Inc. and all are part of the family of Audible, Inc. trademarks.
Altec Lansing and Voice of the Theatre are registered trademarks, and Powered Audio is a trademark, of Altec Lansing Technologies, Inc.
All other trademarks are the property of their respective owners.
This press release contains information about Audible, Inc. that is not historical fact and may be deemed to contain forward-looking statements about the company. Actual results may differ materially from those anticipated in any forward-looking statements as a result of certain risks and uncertainties, including, without limitation, Audible's limited operating history, history of losses, uncertain market for its services, and its inability to license or produce compelling audio content and other risks and uncertainties detailed in the company's Securities and Exchange Commission filings.
Contacts
Audible, Inc.
Jonathan Korzen, 973-837-2718
jkorzen@audible.com
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