London, 4th January 2005: Nielsen//NetRatings, the leading provider
of Internet research and analysis, launched its online
advertising tracking system
AdRelevance(i), formerly LemonAd, yesterday and reports that the
number of banner advertisements run on European websites has
increased by 24%, from 76,375 in November 2003 to 94,939 in
November 2004. Sweden, France and the Netherlands experienced the
strongest growth in banner ads between November 2003 and November
2004.
AdRelevance(i) tracks online
advertising activity in 14
European countries. The web-based system allows advertisers to
run detailed analyses on brands and products advertised online,
websites on which ads are run, banner creatives, and much more.
AdRelevance(i) tracks a variety of online
advertising formats including
banners, rich media ads and keyword campaigns.
Debt Consolidation And Credit Across Europe the number of online advertisers has increased by
11%, from 15,716 in November 2003 to 17,441 in November 2004. The
number of online advertising campaigns run across Europe has
increased by 10% from 33,472 campaigns in November 2003 to 36,824
campaigns in November 2004. These results indicate a growing
confidence in online advertising, and an increasing importance of
online in an overall advertising strategy.
* We will credit your banner and text advertising account to spend on banner and text ads on our website!
Check Credit Rating Germany, France and the UK dominate the top 15 advertisers in
Europe in November. Ebay tops the
advertisers list, with 432 campaigns in November in Germany alone,
but also ranking 3rd in Europe for its UK campaigns, and 8th for
campaigns in Austria. The advertisers in the top 15 come from a
range of categories, including e-commerce, entertainment, travel,
portals and online communities.
Top 15 Advertisers in Europe
1 - Germany - EBay
2 - France - PriceMinister
3 - UK -EBay
4 - UK -Amazon
5 - Germany -HUK
6 - UK -The Daily Telegraph
7 - UK -IBM
8 - Austria -EBay
9 - UK - Channel 4
10 - Austria - Schlecker
11 - France - Wanadoo
12 - France - Expedia
13 - UK - Zencudo
14 - Spain - Repsol YPF
15 - France - Microsoft
Hey, look at me! ! Problem is, people see that message in various forms at so many websites that they hardly notice it. The term banner blindness was coined in 1998 to describe how website users tend not to see banner ads that are on the page in front of them. though rates vary, they're often under one percent. On the other hand, through rates, banner ads can cost less than other forms of online advertising, effective advertising option when they work.
Improve Credit Rating Source: Nielsen//NetRatings, AdRelevance(i), Europe November
2004
If you come to the Home Assure, LLC web site from an online banner ad, an anonymous identification number may be passed to the Web site.
Credit Online Rating Report Portals and online communities dominate the top 15 ad publishers
in Europe. One third of the top 15
are UK sites, but Italy also appears several times in the
list.
Top 15 Online Ad Publishers in Europe
1 - Germany - Meine Stadt
2 - UK - Yell.com
3 - Italy - Fuorissimo
4 - Italy - Italia DVD
5 - UK - MSN United Kingdom
6 - Germany - T-Online Germany
7 - Italy - Virgilio
8 - UK - Find.co.uk
9 - UK - Tiscali United Kingdom
10 - Italy - Free Online
11 - Denmark - Alt om Kbenhavn
12 - France - Portail Express
13 - UK - UK Shopping city
14 - Germany - MSN Germany
15 - Sweden - Aftonbladet
Angler Ads is a FREE banner exchange, very much like any other banner exchange on the web except we have a few unique differences. We only allow fishing related sites to join as we want your ad banners to be viewed by your target audience, Anglers! So, that means that your visitors don't have to see any ads for a new credit card or great rates on home loans, Just Fishing!
Credit Score Rating Scale Source: Nielsen//NetRatings, AdRelevance(i), Europe November
2004
Because your web browser must request these advertising banners from the ad network Web site, these companies can send their own cookies to your cookie file, just as if you had requested a web page from our website. Please note that if an advertiser asks us to show an advertisement to a certain audience (for example, 34) or audience segment (for example, 24 who have viewed sports content) and you respond to that ad, server may conclude that you fit the description of the audience they are trying to reach. party ad servers to employ anonymous cookies for ad delivery and anonymous targeting.
- Party Ad Serving
Bad Card Credit Credit People Gabrielle Prior, European Internet Analyst says: There are now
over 163 million Europeans with access to the Internet,
representing a significant audience for advertisers. These results
indicate a growing confidence in the value of targeting this group
of
people, and an increasing
importance of online in an overall advertising strategy.
Advertisers and publishers can use AdRelevance(i) to research
competitive advertising, optimise their online campaign planning
and maximise their ROI for this increasingly important
advertising stream.
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